Imagine a fulfilling career no matter where you are.

Nikolina Krajina
2 min readAug 24, 2023

The following text is a speculative campaign for a non-existing tech company. The campaign focuses on one of the company’s benefits to its employees. The goal was to approach this common benefit from a different (or less popular) perspective. Also, it focuses on a hot topic: remote vs. in-office work.

We understand that our employees are our greatest assets, and their well-being directly influences their productivity and satisfaction. That’s why at [Nameofthecompany], we’ve woven work-life balance into the very fabric of our organization.

Now, cross that out.

We did.

Are you tired of popular work jargon that leaves you with more questions than answers?

Being happy at work means different things for different people. Just like one glass slipper didn’t fit all, we understand that one working model won’t suit everyone.

We heard there are some companies out there who want you to “have a human approach and face-to-face experience and improve collaboration and teamwork” by getting you back at the office.

We are not one of those companies.

We let you choose what’s important to you. And the best part? We are helping society by doing so!

We want to help smaller parts of our beautiful world flourish and grow just like the big cities.

We want to help areas like Slavonija get back on their feet and stop the brain drain.

We are solving (de)centralization issues better than the Government.

Just Imagine.

We did.

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